Cantami, o mela ...

Steve Jobs avrebbe coniato il motto "think different" e questi sarebbero i suoi "sette principi dell'innovazione":

1. Do What You Love. Think differently about your career.
2. Put a Dent in the Universe. Think differently about your vision.
3. Kick Start Your Brain. Think differently about how you think.
4. Sell Dreams, Not Products. Think differently about your customers.
5. Say No to 1,000 Things. Think differently about design.
6. Create Insanely Great Experiences. Think differently about your brand experience.
7. Master the Message. Think differently about your story.

Quello che mi fa girare di più le balle è il 4) vendi sogni, non prodotti. Quanto se la tira ... ma perchè li ho trascritti qui ? Bah !